Thank you Stourbridge!
- Frank Williams

- Aug 4
- 2 min read

I’ve sold products, strictly unofficial fanzines, at every big club in England. Places like Old Trafford, Anfield, Highbury, Stamford Bridge etc. Admittedly, Millwall was “technical selling only” but I was there and raised some cash. I had a very hairy time at Wigan after a sports presenter who should have known better, lied on air to make himself look good. At Molineux too? Oh yeah, several times.
I mention this not to show off. Fanzine selling is far from glamourous. Far more so to explain my mindset when I was asked to sell 50/50 tickets to Stourbridge supporters on Saturday. Old experiences die hard, especially over a full decade. The mute hostility, the barbed questions, the mickey taking. Seen it all. No great wish to see any more.
I’m a competent enough 50/50 vendor. Flogged said goods 30-40 times for a step 2 club. It’s a slick operation where they expect to sell to 60% of their audience. Personality matters, so does shouting and there was much “as its you” selling. Few away supporters had any interest and even fewer bought tickets. Step 2 is tribal, something I’ve only now fully appreciated in recent months after stepping away from it. Home and away don’t mix too often.
I did have legacy trepidation but quickly easily reassured by the mass ranks of bought-in stewards and Police. This resembled like a scaled down version of Molineux, other than they had nothing to do. I was curious too as I didn’t know what to expect. They’d be no “as its you” sales today.
What a great bunch of people. Needed very little prompting. So many visitors reaching into their pockets automatically. Even a guy in a Villa shirt. I took his money, smiled and said ‘thank you’ with the rest of them. All while a little something was turning cartwheels inside me. I sold 60 tickets and felt pleased with the backing.
No questions either. I was expecting to be bombarded with “how’s big the prize?’ “Where and when I do I collect my winnings?” “Where is it announced?” “I only want to buy winners!” “What’s a 50/50?” I had all these queries and more every time I sold elsewhere.
I can only guess Stour Stalwart Jim McComish has supporters well trained. Certainly his 33 per cent ratio at their last home friendly indicates just that. I could never get past genial Irish Jim when I visit his ground. (A line which I repeated ad infinitum yesterday) Not that I resisted too hard. I was determined that Jim would not get past me with a full wallet. Alas, no Jim. He was at a party. Tut tut.
Thank you, Stourbridge. Richly uplifting to slough away such old prejudices. I think I’m going to like Step 3.







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