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Thank you Stourbridge!

  • Writer: Frank Williams
    Frank Williams
  • Aug 4, 2025
  • 2 min read

I’ve sold products, strictly unofficial fanzines, at every big club in England. Places like Old Trafford, Anfield, Highbury, Stamford Bridge etc.  Admittedly, Millwall was “technical selling only” but I was there and raised some cash.  I had a very hairy time at Wigan after a sports presenter who should have known better, lied on air to make himself look good.   At Molineux too? Oh yeah, several times.

 

I mention this not to show off. Fanzine selling is far from glamourous. Far more so to explain my mindset when I was asked to sell 50/50 tickets to Stourbridge supporters on Saturday.  Old experiences die hard, especially over a full decade.  The mute hostility, the barbed questions, the mickey taking.   Seen it all. No great wish to see any more.

 

I’m a competent enough 50/50 vendor.  Flogged said goods 30-40 times for a step 2 club. It’s a slick operation where they expect to sell to 60% of their audience.  Personality matters, so does shouting and there was much “as its you” selling.  Few away supporters had any interest and even fewer bought tickets.  Step 2 is tribal, something I’ve only now fully appreciated in recent months after stepping away from it. Home and away don’t mix too often.

 

I did have legacy trepidation but quickly easily reassured by the mass ranks of bought-in stewards and Police. This resembled like a scaled down version of Molineux, other than they had nothing to do.  I was curious too as I didn’t know what to expect. They’d be no “as its you” sales today.

 

What a great bunch of people.  Needed very little prompting.  So many visitors reaching into their pockets automatically.   Even a guy in a Villa shirt.  I took his money, smiled and said ‘thank you’ with the rest of them.  All while a little something was turning cartwheels inside me. I sold 60 tickets and felt pleased with the backing.

 

No questions either.  I was expecting to be bombarded with “how’s big the prize?’ “Where and when I do I collect my winnings?”  “Where is it announced?”  “I only want to buy winners!”  “What’s a 50/50?”  I had all these queries and more every time I sold elsewhere.

 

I can only guess Stour Stalwart Jim McComish has supporters well trained.  Certainly his 33 per cent ratio at their last home friendly indicates just that.  I could never get past genial Irish Jim when I visit his ground.  (A line which I repeated ad infinitum yesterday) Not that I resisted too hard. I was determined that Jim would not get past me with a full wallet. Alas, no Jim. He was at a party.   Tut tut.

 

Thank you, Stourbridge.  Richly uplifting to slough away such old prejudices.   I think I’m going to like Step 3.

 

 
 
 

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